Argan oil is nothing short of liquid gold, which has been used and validated by the people of Morocco for centuries. It has been a diet staple there forever. Argan oil is obtained by pressing the kernels of the Argan tree. The Argan tree is a resilient tree, whose roots go in deep to draw in the water. As the land of South West Morocco is dry and barren, the roots of the Argan tree go as deep as 30 metres underground in search of water and nutrients. This tree is a part of the Sapotaceae family, which is endemic to Morocco. The natives of Morocco had been ingesting this supremely beneficial oil in medicinal and culinary capacity for donkey's years, initially. But later they discovered the varied hidden properties that would change the way the world sees Argan, or dare I say, the world sees you. The Argan trees were on the brink of overuse, and since they need to be protected as they are natives to just 1 region, UNESCO had to step in. The Argan tree is so advantageous, that Morocco’s Argan forests were declared a Biosphere Reserve by them in the year 1998. The only way to allow the Argan trees to thrive was to involve the locals in their upkeep and pay them fairly. The Argan fruit is one of the few fruits which is used right to the centre. Nothing goes waste. Argan oil is derived from the fruit of the Argan trees, which are dried and cracked open to reveal the kernels and then pressed to extract that golden goodness. The thick kernel pulp is also sold and used by cosmetic companies. The outer pulp is used as fodder for the local animals and the shells are then burned and used as fuel. The uses and benefits of Argan oil are multi-faceted. Let us read about some of its magical uses in hair care. 

Preventing hair fall - Hair loss or alopecia has been a hair issue we all have to deal with at one point or another. Covid 19 has brought this issue to the forefront, as it has expedited the need to come up with a solution ASAP! Argan oil has shown miraculous results in preventing hair loss. It has a very -high- nutritional value, which helps boost our hair follicles by repairing them. Argan oil not only strengthens the hair follicles but also promotes hair growth. Regular use of this oil will revive that lost sheen and texture. 

Conditions – Argan oil is packed with the goodness of fatty acids, such as oleic acid and linoleic acid, which help act as a natural moisturizing agent for our skin, and an effective conditioner for your locks. It acts like a lubricant for your hair shafts and helps by locking in the moisture. It helps shield your hair from external agents, leaving them frizzy-free and hydrated. 

Sun protection – Morocco lies on the border of the Sahara desert and faces long arid summers, with intense heat. Moroccan women have used Argan oil, for hundreds of years to shield themselves from the blistering sun and harmful UVA and UVB rays. Not just heated styling tools, but the heat from the sun is also one of the prime reasons, which robs moisture from your hair, making them dull and damaged. Argan oil acts like a moisturizing, protective barrier for your tresses against sun damage. 

Prevents styling damage- Various hair treatments like colouring, re-bonding, perming, smoothening, and even your day-to-day blow drying can cause severe and extreme damage to your hair. Argan oil is full of antioxidants like Oleic acid, Linoleic acid, and Palmitic acid which help prevent further damage and help repair the existing one. Fond of popping in the hair salon for a little self-indulgent make-over, this oil is a God-sent for you! 

Scalp care- Infused with anti-oxidants and anti-inflammatory properties, Argan oil is a blessing for your skin and hair. Argan oil is also an anti-fungal, which helps keep your dandruff problem in check. It helps boost the vitality of your hair follicles, which makes your tresses look healthy and shiny. 


Argan extracts can be used in various hair products like shampoos, conditioners, massage oils, hair masks, serums etc. Jovees Argan oil range, boasts many products with the goodness of this miraculous herbal extract, for all your hair woes. Jovees Argan Kernel Hair Oil with Olive & Amla helps in the regrowth of hair and provides complete care and treatment to those damaged locks. Jovees Argan kernel hair repair shampoo nourishes the hair, improves its texture and prevents hair fall. It is the ultimate weapon, for all your hair care problems. Jovees Argan Kernel oil hair repair conditioner helps repair damaged hair from deep within, it helps hydrate, detangle, smoothens frizz, and prevents split ends. Jovees Argan oil hair spa masque, adds that instant sheen to your hair, it repairs the hair damage from within, it also helps prevent dandruff and most importantly creates a barrier in protecting your hair from external stressors. It also acts as a buffer from the heated styling tools. 

The nutrient value of Argan oil supersedes its counterparts by a mile. Its benefits and advantages may still not be common knowledge, but the love and fame it is garnering for its wondrous properties are escalating rapidly.